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Where Does the Red Carpet Come from?
It denotes stratospheric status, style and opulence.1 It conjures up glitz and glamour.2 It is the focus of the contemporary Oscars experience and the mainstay of today’s awards ceremonies, gala events and premieres around the world.3 The iconic red carpet sets the movie stars who step on it apart from us mere mortals.4
It was ever thus. In its earliest known incarnation the red carpet was not intended for ordinary folk.5 A path of dark red tapestries was rolled out in ancient Greece, in the Aeschylus play Agamemnon, when the King’s vengeful wife Clytemnestra prepares for the triumphant welcome home of her husband from the Trojan War.6 Even the King hesitates to walk on the “crimson7 path” laid before him, because he is “a mortal, a man” and not a god. “I cannot trample upon these tinted splendours without fear thrown in my path,”8 he says—and indeed he comes to a sorry end soon after setting foot on it.
In Renaissance art, red carpets and rugs appeared frequently, usually Oriental and intricately patterned in style, and were seen in paintings of deities, saints and royalty.9 Why was that? “Red as a colour has long been associated with prestige, royalty and aristocracy,” says Sonnet Stanfill, senior curator at the Victoria & Albert Museum.10 “Scarlet was among the most prized dyes as it was the most difficult to make and the most expensive.”11 A scarlet-hued carpet continued to denote high status, and in Georgetown, South Carolina, in 1821, the arrival of US president James Monroe was marked by the laying out of a red carpet to welcome him ashore from a riverboat.12 The red carpet has since become a standard addition to high-profile events involving political dignitaries.13 The origin of the phrase “red carpet treatment”, meanwhile, is thought to derive from the start of the 20th century, when the red carpet was co-opted by the railroads.14 An exclusive, express passenger train run by the New York Central Railroad from 1902 welcomed its passengers aboard with a red carpet,15 which also helped guide them onto the train.
Smile for the camera
It wasn’t until the 1920s that the red carpet and Hollywood became truly synonymous16. In 1922 a long, crimson-hued carpet was unfurled in front of the Egyptian Theatre for the Hollywood premiere of Robin Hood, starring Douglas Fairbanks.17 And in the decades that ensued, the red carpet was one of the few places where the public could catch a glimpse of charismatic stars like Clark Gable, Jimmy Stewart and Grace Kelly.18
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