基于消费者评论挖掘B2C网购物流服务因素类型其作用机制,本论文为您写作用机制毕业论文范文和职称论文提供相关论文参考文献，可免费下载。
作用机制论文参考文献：
摘 要：随着电子商务的迅猛发展以及消费模式的转变,越来越多的消费者开始选择网络购物,物流服务成为影响消费者网购满意度和制约电商企业发展的重要因素之一,因此探索影响网购物流服务的因素及其作用,并依此设计相应的物流优化方案,进而为顾客提供优质服务,提高物流顾客满意度,为企业树立良好形象,提高企业的效益.为探究消费者网购物流服务因素类型及其作用机制,从网购消费者的角度出发,以网络购物者在平台上的评价信息为研究对象,利用八爪鱼数据采集工具从天猫商城抓取一定量的评论信息,使用扎根理论研究方法对其进行分析和挖掘,通过开放式编码、主轴式编码和选择式编码提取物流服务因素主范畴和类型.把影响网购物流服务的因素分为7个主范畴,挖掘主范畴關系结构,将影响网购物流服务质量的因素归纳为配送质量、感知体验、售后服务质量和可靠性等4个主要类型.基于主范畴的典型关系结构,最终确定了“网购物流服务满意度关键影响因素”为核心范畴,分析得出物流服务质量的作用模型.运用语义网络分析和理论饱和度检验对物流服务质量因素的类型及其作用机制进行验证,语义网络分析使用ROST Content Mining知识处理和内容挖掘软件进行全网分析,通过词频分析及关键词共现分析验证所得结果；理论饱和度检验采用原始资料法和信度评估法进一步验证研究结果.结果表明：感知体验是网购物流服务的直接驱动因素,它决定了顾客是否进行网购行为；售后服务质量和可靠性通过影响感知体验间接驱动消费者的网购行为,是网购物流服务的间接因素；配送质量既可以直接影响网购物流服务质量,又可以通过感知体验间接影响网购物流服务质量.通过上述几方面改善物流服务,不仅可以提高顾客满意度,获取和保持稳定的客户群以维持企业的竞争优势,而且可以作为电商企业完善自身物流系统的重要依据,探索自身物流的薄弱环节,使企业得到更好发展.该研究方法及所得结果对B2C电子商务企业改善物流服务质量、提高企业竞争力具有重要意义.
关键词：物流系统管理；消费者评论；网络购物；扎根理论；物流服务；影响因素
中图分类号：G350文献标志码：A
收稿日期：20170716；修回日期：20170925；责任编辑：张军
基金项目：河北省社会科学基金（HB17GL053）
第一作者简介：刘紫玉（1975—）,女,河北赵县人,副教授,博士,主要从事信息化理论和方法方面的研究.
Email：purpleyuliu@163.com
刘紫玉,尹丽娟,王青,等.基于消费者评论挖掘的B2C网购物流服务因素类型及其作用机制研究[J].河北科技大学学报,2017,38（6）：600608.
LIU Ziyu, YIN Lijuan,WANG Qing,et al. Study on the factors and mechanism of B2C online shopping logistics service based on consumer reviews mining[J].Journal of Hebei University of Science and Technology,2017,38（6）：600608.
Study on the factors and mechanism of B2C online shopping logistics
service based on consumer reviews mining
LIU Ziyu1, YIN Lijuan1, WANG Qing2, WANG Yuheng1, YANG Mingxin1
（1.School of Economics and Management, Hebei University of Science and Technology, Shijiazhuang, Hebei 050018, China； 2. Hebei Construction & Investment Group Company Limited, Shijiazhuang, Hebei 050051, China）
Abstract：With the rapid development of ecommerce and the change of consumption patterns, more and more consumers are beginning to choose online shopping. Logistics service has become one of the important factors that affects consumer satisfaction of online shopping and restricts the development of ecommerce enterprises. Therefore, it explores the factors influencing the online shopping logistics service and the corresponding relationship between them, and designs corresponding optimization solutions to provide better services to customers, further improve customer satisfaction, establish a good image for the enterprise and improve the efficiency of enterprises. In order to explore the types and the mechanism of consumer online shopping logistics services, from the perspective of online shopping consumers, the evaluation information of online shoppers on the platform is taken as the object of study, using the octopus data collection tool from Tmall to grab a large number of comments, conducting the indepth analysis and mining using grounded theory research method, and further extracting the main categories and types of logistics service factors through open coding, spindle coding and selective coding. The composition of online shopping logistics service factors is divided into 7 main categories, the main category relationship structure is further mined, and the factors influencing the quality of online shopping logistics service are summarized as four main types of distribution quality, perception experience, aftersales service quality and reliability. Based on the typical relational structure of the main category, the core category of "key influencing factors of online shopping logistics service satisfaction" is finally determined, and the role model of logistics service quality is analyzed. Using the semantic network analysis and theoretical saturation test to verify the types of logistics service quality factors and their mechanism of action, the semantic network analysis using the ROST Content Mining knowledge processing and content mining software to conduct the whole network analysis, and using word frequency analysis and keyword cooccurrence analysis, the results are verified； and the research results are further verified by theoretical saturation test using the original data method and reliability assessment method. The results show that： perceived experience is the direct driving factor of online shopping logistics services, which determines whether the customer conducts online shopping. The quality of aftersales service and reliability indirectly drives consumers" online shopping behavior by influencing perception experience, which is the indirect factor of online shopping logistics service. Delivery quality can not only directly affect the quality of online shopping logistics service but also indirectly affect the online shopping logistics service quality through the perception experience. Obviously, it is necessary to explore the influencing factors of online shopping logistics service. By improving the logistics service in the above aspects, it not only can improve customer satisfaction, acquire and maintain a stable customer base in order to maintain the competitive advantage of enterprises, but also can be used as an important basis for ecommerce enterprise to improve its logistics system, and explore the weak link of the logistics to enable enterprises to get better development. The results of this study are of great significance for B2C ecommerce enterprises to improve the quality of logistics service and improve the competitiveness of enterprises.
结论：关于对写作作用机制论文范文与课题研究的大学硕士、相关本科毕业论文作用机制什么意思论文开题报告范文和相关文献综述及职称论文参考文献资料下载有帮助。
基于客户价值物流服务供应链利益协调机制构建
内容摘要：经济全球化进程中，市场竞争日趋激烈，市场环境快速变化。为了适应这种新的竞争态势，不断满足多样化和个性化的消费需求，我国企业需要不断加强。
二级物流服务供应链契约协调机制
摘要：研究一个物流服务集成商和一个物流服务提供商所组成的二级物流服务供应链的系统协调问题。分别建立了集中控制模型、批发价格契约下的stackel。
基于消费者网购的物流需求
摘 要：随着电子商务的逐步深入，物流问题日益凸显。其中一个重要问题是在互联网呈现个性化发展趋势之下，消费者对不同的商品，在速度、包装、安全、到门。
B2C电子商务物流服务质量评价体系
近年来，我国的B2C电子商务迅速发展，电子商务平台每年的交易额也在逐渐增长，为了满足人们不断提升的需求，与电商配套的物流服务也在不断发展，物流服。